Scope of Work:

• Brand Creation
• Brand Identity
• Brand Naming
• Packaging Design
• Packaging Production
• Illustration
• Photography

Brand Positioning: Created for the busy parent looking for affordable, healthy and convenient food options that their kids will love.

Challenge: BJ’s Wholesale Club needed to fill a void in their food category. Snakebite, Inc. was hired to create a distinctive children’s brand that offered healthy meals and snack alternatives. A variety of entrées, snacks and desserts were slotted to fall under this new exclusive club brand.

Solution: Snakebite, Inc. began by researching the healthy food category that specifically targeted children. We conducted a Brand Naming exercise and the name Healthy Helpings was chosen. The Brand Name provided instant recognition and confirmation that parents were making a healthy decision for their child. Through colorful and cute children and product illustrations, the drawings portrayed kids “playing” with their food. Little boys in swim caps waded through applesauce cups, while others hitched a ride on some animal cracker backs. The sophisticated color and typographic treatments confirmed that the brand was honest and authentic. The line was extended across products such as fruit snacks, frozen entrées and healthy desserts. Packaging structures included labels, pouches, bags, boxes and master cases.