Scope of Work:

• Brand Strategy
• Brand Identity
• Brand Naming
• Packaging Design
• Photography

Brand History: Joyce Chen is credited as the first person to bring the Chinese Ravioli to the United States. She opened three restaurants in Boston’s Chinatown, published multiple cookbooks, starred in her own television show and just recently was printed on a U.S. postage stamp representing on of the top 10 chefs in America.

Challenge: Her son Stephen approached Snakebite, Inc. to carry on her legacy by designing a package that brought her Chinese Raviolis to the U.S. Marketplace.

Solution: Snakebite, Inc. designed a package that captured Joyce Chen’s story with authenticity, heritage and taste. By building a brand foundation that allowed Stephen to introduce additional product categories, we continue to develop soups, sauces and rices for the masses to enjoy.

Results: Snakebite, Inc. successfully launched a Joyce Chen line of Chinese Ravioli that can be found in top grocery store chains across the United States.