Scope of Work:

• Brand Identity
• Brand Naming
• Packaging Design
• Photography

Brand Positioning: Kensie is a 20 something year old girl who changes her mind, her clothes and her “look” all while figuring it out. She embraces chaos and the messiness of life but looks pretty doing it. She is defined as “pretty” thrown together.

Challenge: Snakebite, Inc. was hired to continue the creative, edgy attitude that Kensie embodies in her apparel line and extend it into the home category.

Solution: By identifying what Kensie would have in her first apartment, Snakebite, Inc. started exploring bold, vivid, fearless color palettes and imagery. The final graphic that was selected was an abstract, artistic splash of dramatic color, leading the home brand towards the same individual, young and opinionated persona that Kensie epitomizes. The Kensie Home brand look was applied across all furniture, home décor, tabletop, lighting, storage and outdoor living items. Hang tags, tile cards, boxes and multiple other packaging structures were developed.