Scope of Work:

• Brand Identity
• Brand Naming
• Packaging Design
• Photography

Brand Positioning: Founded in 1979 by designer Leon Max, Max Studio reflects the fashion standard of today’s women in apparel and accessories. In order to provide products of unwavering caliber, Max Studio pursues superior fabrics, yarn and leather goods internationally. Focusing on head-turning style, Max Studio creates exciting looks for every occasion and every home.

Challenge: Snakebite, Inc. was hired to capture the innovative, leading edge style that Max Studio represents in his home and apparel lines and extend it into the pet category.

Solution: With only the addition of the word “Pet” to the Max Studio logo, Snakebite began creating this sub-brand. Snakebite, Inc. chose a sophisticated, neutral color palette and created modern, graphic patterns that complimented the Max Studio brand. By applying these sculptural, geometric patterns to hang tags, boxed gift sets and overwraps, dynamic packaging concepts were brought to life. Refined animal illustrations were created to define the category. Clever packaging structures and fabrics were introduced into the line. Items such as a wooden bone-shaped hanger and burlap covered hang tags helped identify these items as pet friendly.